CLIENT: L’OREAL + KIEHL’S
ROLE: CREATIVE DIRECTOR / COPYWRITER
Developed an integrative marketing strategy and product line for Kiehl’s + L’OREAL.
Product and campaign were chosen to compete in the L’OREAL Brandstorm Competition and presented to L’OREAL executives in New York City. Campaign and product were chosen over 100 campaigns developed by teams nationwide.
Research, strategy, and product seen below.
