CLIENT: NASA
ROLE: CREATIVE DIRECTOR
Worked as a Creative Director, leading a team of Advertisers, Animators, Public Relations experts, and other creatives to create a Virtual Reality game for the National Science Foundation and NASA.
From NASA.gov:
“A just-released alternate reality game called DUST is trying to encourage teens, especially girls and minorities, to get excited about science, technology, engineering and mathematics (STEM).
The premise of DUST is one that might appeal to middle and high school-aged students. In the game, adults worldwide fall unconscious because of mysterious dust from a meteor shower. It is up to the players, whose target ages are 13-17, to save the world (and their parents' lives) by the end of seven weeks of play.
Over the course of the game, players receive new parts of the story and science clues two to three times a week through social media, email and game apps. They work as a community to add their own input, guide the action, do research and provide solutions to help rescue the adult characters.”
• Work and additional details seen below: