CLIENT: LYFT
ROLE: CONTENT MANAGER
Drove significant revenue growth by leveraging content development to optimize customer support processes, exceeding business goals by $1.15 million in one year.
Led and executed content strategy within External Content, implemented a robust content management system, and partnered with cross-functional teams to enhance the app user experience and information architecture.
Demonstrated strong analytical and strategic thinking by setting KPIs, OKRs, and project roadmaps to drive business impact and achieve key milestones.
WRITING SAMPLES
Project: Lyft Earnings Commitment
Project: Lyft GLOW
Project: Lyft Women+ Connect
DOCUMENT: CONTENT AND SOCIAL MEDIA STRATEGY (Samples)
DOCUMENT: EDITORIAL CALENDAR
DOCUMENT: SOCIAL MEDIA ASSETS (Samples)