CLIENT: LYFT

ROLE: CONTENT MANAGER

  • Drove significant revenue growth by leveraging content development to optimize customer support processes, exceeding business goals by $1.15 million in one year.

  • Led and executed content strategy within External Content, implemented a robust content management system, and partnered with cross-functional teams to enhance the app user experience and information architecture.

  • Demonstrated strong analytical and strategic thinking by setting KPIs, OKRs, and project roadmaps to drive business impact and achieve key milestones.


WRITING SAMPLES

Project: Lyft Earnings Commitment

Project: Lyft GLOW

Project: Lyft Women+ Connect

 

DOCUMENT: CONTENT AND SOCIAL MEDIA STRATEGY (Samples)

 

DOCUMENT: EDITORIAL CALENDAR

 

DOCUMENT: SOCIAL MEDIA ASSETS (Samples)